“While in Cambodia, (Ms. Saxer) gained a reputation far beyond Cambodia for successfully operating a travel company under sometime most adverse conditions,” Mr. Schoch said. While Insight Myanmar will draw on the resources of local partners, management will be the responsibility of Mr. Schoch and Ms. Saxer, who are both Swiss nationals. Asked what prompted the government of Myanmar to issue a license to a foreign tour operator, Mr. Schoch said, “The government has realized that the possibilities of so many of Myanmar’s licensed tour operators are limited in terms of marketing expertise, market knowledge, operational knowhow and financial resources.”
The government has outlined ambitious plans for Visit Myanmar Year 1996, which many travel trade observers say are unrealistic in light of the poor infrastructure of the country. “Even if these goals cannot be reached, the existence of Visit Myanmar Year will be very beneficial to Myanmar’s industry as it will benefit from increased promotion throughout the world,” Mr. Schoch said. “It is most crucial for Myanmar that its tourism industry grow in a controller fashion and under the strictest conditions of preservation of the environment and observation of quality in services provided to foreign visitors. On a long term basis, Myanmar will have more to gain from these aspects than from an increased member of tourist arrivals alone.”
Insight Myanmar will play a role in the lead up to and during Visit Myanmar Year by promoting the destination at international tourism trade fairs and continuing in the search for and development of new destinations within Myanmar. “Insight Myanmar will also put emphasis on promoting tourism centering specifically on ethnological aspects, wildlife, festivals, arts and crafts.“ Mr. Schoch said.
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