IMPULSE TOURISM was founded in 2004 by Armin Schoch, a Swiss National who came to Thailand in 1983 to begin a career in tourism. For over 25 years, Armin has been at the forefront of tourism development in Thailand, Myanmar, Laos, Cambodia and Vietnam. During this time, Armin has experienced political change and economic openings bringing new opportunities and has gained a deep insight and understanding of socio-cultural differences and traditions. Armin has negotiated the first tourism joint-venture companies to be set up in Laos and Cambodia, and later in Myanmar where he also lived from 1994-1999, managing his own tour company, Insight Myanmar. Ever since Armin moved to Southeast Asia, he continuously traveled into the remotest areas, always in search of new borders and new products. In 2002, Armin organized the first ever descent along the entire navigable length of the Mekong River from Jinghong, China to Saigon by one and the same boat, a hovercraft he hired in China. He repeated the success in 2005 with two rib’s (rigid inflatable boats) and dreams of some day descending the Salween River from China to the Gulf of Martaban.